A new cinematic journey is beginning on the streets of Dublin and the rolling hills of Wicklow. Production is officially underway for ‘Hillside Drive’, the latest film from Oscar-nominated director Lenny Abrahamson, known for critically acclaimed works like ‘Room’ and the global phenomenon ‘Normal People’. This new project is set to turn the camera lens on a unique facet of Irish life, potentially sparking a new wave of film-induced tourism for the region.
The ‘Abrahamson Effect’: A Proven Boost for Irish Tourism
Lenny Abrahamson’s projects have a history of not just captivating audiences, but also of turning their filming locations into international travel destinations. The “set-jetting” phenomenon, where fans travel to see the real-life backdrops of their favorite shows and films, is a powerful driver for local economies.
The most potent example is the 2020 series ‘Normal People’. The show painted a romantic and evocative picture of Ireland, leading to a surge of interest in its key locations. Sligo’s Streedagh Beach became an iconic spot for fans, and Trinity College in Dublin saw renewed global attention. While precise visitor numbers are difficult to isolate, tourism bodies like Fáilte Ireland launched dedicated marketing campaigns capitalising on the show’s massive success, highlighting the tangible impact of such high-profile productions.
This impact is part of a larger trend. According to Screen Ireland, the total production spend for the screen industry in Ireland in 2022 was a staggering €361 million, demonstrating the sector’s vital contribution to the national economy. ‘Hillside Drive’ is poised to continue this legacy.
‘Hillside Drive’: A New Lens on Dublin’s Rich Tapestry
‘Hillside Drive’ is a coming-of-age story starring Eve Hewson (‘Bad Sisters’, ‘The Knick’) and Tom Brady, set within Dublin’s historically significant Jewish community. This specific focus is what makes the film particularly exciting from a travel perspective. While landmarks like the Guinness Storehouse and Temple Bar are well-trodden, Abrahamson’s film promises to showcase lesser-known, yet culturally rich, parts of the city.
The narrative will likely guide viewers through neighborhoods with deep Jewish heritage, such as Terenure and Rathgar in South Dublin. This could bring attention to cultural sites like the Irish Jewish Museum, offering visitors a new, nuanced itinerary for exploring the city’s diverse history. By embedding these locations into a compelling narrative, Abrahamson will effectively create a new cultural map of Dublin for a global audience. The inclusion of County Wicklow, often called the ‘Garden of Ireland’, will also provide a stunning natural contrast to the urban setting.
The Future of Set-Jetting in Dublin and Wicklow
As filming progresses, anticipation will build not only for the film itself but also for the locations that will star alongside the actors. Once ‘Hillside Drive’ is released, we can predict a significant impact:
- Increased Visitor Interest: Expect a notable rise in inquiries and visits to the specific Dublin neighborhoods and Wicklow landscapes featured in the film. Local walking tours, cafes, and businesses in these areas could see a direct benefit.
- Cultural Tourism Growth: The film’s unique focus on Dublin’s Jewish community will likely stimulate interest in the history and heritage of this community, promoting a deeper, more culturally aware form of tourism.
- Enhanced Global Profile: Each successful international film shot in Ireland reinforces the country’s reputation as a world-class filming destination and a compelling place to visit. It showcases the versatility of its landscapes, from historic city streets to breathtaking natural scenery.
A Cinematic Postcard in the Making
‘Hillside Drive’ is more than just another movie production; it’s the creation of a new cinematic postcard from Ireland. Lenny Abrahamson has a talent for making locations feel like characters in their own right. For travelers seeking authentic experiences, his upcoming film will serve as an intimate and inviting guide to the heart of Dublin and the beauty of Wicklow, long before they even book a flight.
