A powerful story of love and loss set against the rugged backdrop of Colorado is transcending the page and drawing readers from across the globe. Shelley Read’s bestselling debut novel, ‘Go as a River,’ has ignited a significant wave of literary tourism, with fans flocking to the Gunnison Valley to experience the landscapes that shaped the book’s unforgettable narrative.
The Power of Place in Storytelling
The Novel’s Deep Connection to the Land
‘Go as a River’ tells the story of Victoria Nash, a young woman in 1940s Iola, Colorado, whose life is irrevocably changed by a chance encounter. The novel is deeply rooted in the history of the Gunnison Valley, particularly the real-life displacement of communities to create the Blue Mesa Reservoir in the 1960s. This blend of poignant fiction and historical fact creates a powerful sense of place that resonates deeply with readers, compelling them to see the real landscape behind the story. The river, the mountains, and the peach orchards are not just settings; they are central characters that drive the plot and Victoria’s journey.
Literary Tourism as a Global Trend
This phenomenon is a classic example of literary tourism, a travel trend where enthusiasts visit locations associated with their favorite books and authors. From the Scottish Highlands featured in ‘Outlander’ to the famous Platform 9¾ for ‘Harry Potter’ fans in London, literature has long been a powerful driver for tourism. ‘Go as a River’ is now placing the Gunnison Valley firmly on this unique travel map, attracting an international audience to a region previously known more for outdoor recreation than literary pilgrimage.
A Tangible Impact on the Local Economy
From Bookstores to Local Businesses
The influx of literary tourists is providing a tangible economic boost to the region. Local businesses, particularly independent bookstores like Townie Books in Crested Butte, are reporting a significant increase in foot traffic from visitors specifically seeking out the novel and asking for directions to locations mentioned within its pages. This direct line from book sales to tourism dollars highlights the novel’s role as an unexpected and powerful marketing tool for the valley.
A New Stream of Visitors
While official tourism statistics for this specific trend are still emerging, anecdotal evidence from hotels, cafes, and tour operators in towns like Gunnison and Crested Butte points to a new stream of visitors who cite the book as their primary reason for traveling. These visitors are not just passing through; they are engaging with the local community, eager to connect the fictional world with reality by visiting the Gunnison River, the surrounding mesas, and the lands now submerged beneath the Blue Mesa Reservoir.
Future Outlook: The River’s Lasting Current
Sustaining the Momentum
The key question for the Gunnison Valley is how to sustain this momentum. The novel’s enduring popularity, fueled by word-of-mouth and book club recommendations across dozens of countries, suggests this trend could have a long tail. Local tourism boards and businesses have an opportunity to develop curated experiences, such as guided historical tours of the area or literary maps, to further enhance the visitor experience and prolong the economic benefits.
Balancing Growth with Preservation
However, this new-found popularity also presents challenges. The Gunnison Valley is cherished for its pristine natural beauty and tranquil atmosphere. Managing the increase in visitors to ensure the preservation of the very landscapes that inspire them will be crucial. Promoting responsible tourism practices will be essential to balance economic growth with environmental and cultural conservation. The success of ‘Go as a River’ serves as a powerful reminder that a single, well-told story can reshape a destination’s identity and attract a new, passionate audience, but it also carries a responsibility to protect the source of that inspiration.
