The next chapter of Emily Cooper’s adventures will swap Parisian boulevards for Mediterranean coastlines. It has been announced that Season 6 of the popular Netflix series ‘Emily in Paris’ will feature new filming locations in Greece and Monaco, promising a fresh backdrop of sun-drenched landscapes and glamorous locales for the hit show.
The “Set-Jetting” Phenomenon and the “Emily Effect”
Since its debut, ‘Emily in Paris’ has been more than just a television series; it has become a significant driver of tourism for France. The show’s picturesque portrayal of Paris, and later locations like Saint-Tropez and the Loire Valley, has inspired countless fans to visit the real-life settings of Emily’s escapades. This trend, known as “set-jetting,” where viewers travel to destinations featured in movies and TV shows, has had a measurable impact.
The influence of the show is so pronounced that it has been dubbed the “Emily Effect.” While exact visitor numbers directly attributable to a single show are hard to isolate, the correlation is strong. A 2022 study by Netflix highlighted this phenomenon, revealing that viewers of French content on the platform were 2.6 times more likely to name France as their top travel destination. Tour operators in Paris quickly capitalized on this, offering dedicated “Emily in Paris” walking tours that guide fans to key locations like Place de l’Estrapade (Emily’s apartment), Place de Valois (Savoir’s office), and the Pont Alexandre III.
What to Expect from Greece and Monaco
The move to Greece and Monaco signals a significant expansion of Emily’s world, both personally and professionally. These new settings are expected to inject a new visual and narrative energy into the series.
A Greek Odyssey
Greece offers a stunning contrast to the urban chic of Paris. Viewers can likely anticipate scenes set against the iconic blue-domed churches of Santorini, the vibrant nightlife of Mykonos, or the ancient splendor of Athens. This backdrop is perfect for a potential romantic getaway, a lavish client campaign set on a yacht, or a dramatic storyline unfolding amidst historic ruins. The country’s tourism board will undoubtedly be watching closely, as a feature in the show could translate to a substantial increase in interest from the series’ global audience.
The Glamour of Monaco
Monaco, the epitome of luxury and opulence, presents a different kind of allure. Known for its Grand Prix, the Monte Carlo Casino, and its concentration of wealth, Monaco is a natural fit for the high-fashion, high-stakes world of Emily’s marketing career. The principality could serve as the backdrop for a glamorous fashion event, a high-profile business deal, or a run-in with European royalty. The “Emily Effect” here could specifically boost the luxury travel sector, attracting fans eager to experience the sophisticated lifestyle portrayed on screen.
The Future Impact on Mediterranean Tourism
The announcement is not just exciting for fans; it’s a major development for the tourism industries in Greece and Monaco. Based on the show’s past impact on France, both countries can anticipate a significant surge in interest. We can predict a spike in online searches for “vacations in Greece” and “how to travel to Monaco” immediately following the season’s trailer release and eventual premiere.
Local businesses, from boutique hotels to seaside tavernas and luxury tour providers, stand to benefit from this new wave of set-jetting tourists. As audiences follow Emily’s journey through the Mediterranean, these destinations will be showcased to millions, creating a powerful and organic marketing campaign that will likely inspire travel plans for years to come. While fans eagerly await the next season’s fashion and drama, the travel world will be watching to see just how powerful the “Emily Effect” can be beyond the borders of France.
