The dramatic cliffs and windswept moors of Cornwall have long been a jewel of the UK’s coastline, but now, this rugged peninsula is stepping into the global spotlight. Thanks to its prominent roles in blockbuster series like HBO’s ‘House of the Dragon’ and the BBC’s beloved ‘Poldark,’ Cornwall is experiencing a significant tourism boom, driven by fans eager to walk in the footsteps of their favorite characters. This phenomenon, known as set-jetting, is transforming the region’s tourism landscape and highlighting the immense power of on-screen representation.
The “Dragon” and “Poldark” Effect
For years, Cornwall’s unique scenery has made it a prime location for filmmakers. Its ancient stone circles, historic tin mines, and breathtaking coves provide a ready-made backdrop for both epic fantasies and historical dramas.
Poldark’s Enduring Legacy
The “Poldark effect” was the first major wave of modern set-jetting to hit Cornwall. The series, which followed the life of Captain Ross Poldark, showcased locations like the cliff-top engine houses at Wheal Coates and the idyllic Porthgwarra Cove. Following its debut in 2015, tourism body Visit Cornwall reported a surge in interest. Some reports suggested that inquiries about visiting the region increased by as much as 50%, directly linking the show’s stunning cinematography to a tangible desire to experience the landscape firsthand.
Enter the Dragons
More recently, the global phenomenon ‘House of the Dragon,’ a prequel to ‘Game of Thrones,’ has introduced Cornwall to a new, massive international audience. Key locations have become must-see destinations:
- St Michael’s Mount: This tidal island dramatically stood in for Driftmark, the ancestral seat of House Velaryon.
- Kynance Cove & Holywell Bay: Their turquoise waters and epic rock formations provided the backdrop for scenes in the Stepstones.
The arrival of dragons has solidified Cornwall’s position on the world map, attracting fans from across the globe who want to capture their own piece of Westeros.
From On-Screen Magic to Economic Reality
This influx of visitors translates directly into significant economic benefits. Screen tourism is a powerful engine for local economies, and Cornwall is reaping the rewards. While specific figures for the ‘House of the Dragon’ effect are still emerging, the precedent set by similar productions is telling.
The ‘Game of Thrones’ effect on Northern Ireland, for example, is estimated to have generated over £250 million in tourism revenue since the show first aired. Similarly, Cornwall’s screen tourism is a vital contributor to its overall tourism economy, which is valued at over £2 billion annually. The spending from set-jetters supports hotels, local restaurants, tour operators, and shops, creating a ripple effect that sustains communities beyond the main tourist season.
The Future of Cornwall’s Silver Screen Fame
With ‘House of the Dragon’ confirmed for future seasons, Cornwall’s time in the limelight is far from over. This sustained exposure is likely to attract even more visitors and potentially more production companies seeking authentic, dramatic landscapes.
However, this popularity presents both opportunities and challenges. The primary concern is sustainability. Popular locations like Kynance Cove are already facing pressure from high visitor numbers, leading to issues with erosion, traffic congestion, and strain on local infrastructure.
Local authorities and tourism boards face the critical task of managing this success. The challenge lies in balancing the economic advantages with the need to protect the very landscapes that draw people in. Strategies may include:
- Promoting visits during off-peak seasons to distribute the flow of tourists.
- Developing sustainable transport options to fragile sites.
- Encouraging visitors to explore lesser-known areas to ease pressure on “honeypot” locations.
For travelers, a visit to the real-life sets of these epic tales is an unforgettable experience. Cornwall offers a chance to step into another world, to feel the sea spray seen on screen, and to connect with the raw beauty that inspires these grand narratives. As you plan your journey, consider supporting local businesses and treading lightly on the land, ensuring that Cornwall’s magic can be preserved for generations of fans to come.
