Adam Sandler’s Comedy Franchise Sets Sights on Italy and France, Sparking Wanderlust
The beloved ensemble cast of ‘Grown Ups’ is packing their bags for a European vacation, and travelers should take note. The highly anticipated sequel, ‘Grown Ups 3,’ is officially in the works at Netflix, with filming slated to begin in July 2026. Production listings have revealed an exciting international itinerary that moves beyond the franchise’s traditional American lake house setting, promising a grand tour of Italy and France.
For fans of the franchise and avid travelers alike, this news signals more than just a new chapter for Adam Sandler’s comedic crew. It marks the potential launch of a new set of “must-visit” destinations, poised to be showcased on a global stage.
From New England to New Adventures: The European Itinerary
While the first two films charmed audiences with their quintessential American summer backdrops, ‘Grown Ups 3’ is expanding its horizons. Filming is confirmed for domestic locations in New Jersey and Boston, but the groundbreaking news is the inclusion of Italy and France.
This international scope is a significant departure for the series. While the specific cities and regions in Europe remain under wraps, the move suggests the characters will be embarking on a European adventure, trading lakeside antics for historic streets, picturesque vineyards, and iconic landmarks. This shift is set to introduce the classic charm of European travel to a massive, comedy-loving audience.
The “Set-Jetting” Phenomenon: A Multi-Billion Dollar Boost for Tourism
The impact of a major film production on a location’s tourism, a trend known as “film tourism” or “set-jetting,” is a well-documented and powerful force. When a popular movie or series showcases a destination, it often leads to a significant and sustained increase in visitor numbers.
- Proven Impact: Data consistently shows the power of the screen. A 2023 report from Expedia revealed that over two-thirds of international travelers have considered visiting a destination after seeing it in a movie or TV show.
- The Netflix Effect: With a global subscriber base of over 270 million as of early 2024, Netflix’s influence is immense. Series like ‘Emily in Paris’ have demonstrated this “Netflix Effect” by turning local Parisian businesses, such as the Boulangerie Moderne, into international tourist hotspots overnight. Similarly, ‘The White Lotus’ drove a reported 50% surge in online searches for Sicily.
‘Grown Ups 3’ is perfectly positioned to create a similar effect. The franchise’s broad, family-friendly appeal could introduce destinations in Italy and France to a demographic that might not have previously considered them, driving new interest and economic growth in the chosen locations.
What This Means for Your Future Travels
For savvy travelers, this announcement is a call to action. The ‘Grown Ups 3’ filming locations are set to become the next trending destinations upon the film’s release, likely in 2027 or later.
- Plan Ahead: Visiting these yet-to-be-revealed spots in Italy and France before the movie’s premiere could mean enjoying them without the inevitable crowds and potential price hikes that follow a global blockbuster.
- A New Travel Itinerary: Imagine the characters navigating the canals of Venice, exploring the Tuscan countryside, or attempting to parallel park in the heart of Paris. The film will essentially create a new travel guide, inspiring vacation ideas centered around comedy, friendship, and stunning European scenery.
As we await further details on the specific filming locations, the prospect of seeing this beloved cast on a European adventure is already sparking excitement. ‘Grown Ups 3’ is not just a movie to watch; it’s the beginning of the world’s next great travel inspiration. Keep an eye on this space, as we’ll be tracking the production and revealing the must-see spots as soon as they are unveiled.
