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The ‘White Lotus Effect’ Reaches France: Season 4 Filming Sparks Travel Frenzy on the Riviera
The sun-drenched coast of the French Riviera is preparing for its close-up, and the world is taking notice. As production for the highly anticipated fourth season of HBO's critically acclaimed series, 'The White Lotus,' begins in France,... -
Brand USA Launches ‘American Originals’ Campaign, Betting on Hollywood’s Allure to Boost Film Tourism
Brand USA, the destination marketing organization for the United States, has unveiled a major new international marketing campaign titled 'American Originals.' The initiative aims to reignite international travel to the U.S. by showcasin... -
Puget Sound Prepares for “Remarkably Bright Creatures” Effect as Netflix Film Drives Tourist Interest
From Bestseller List to Bucket List: Washington's Coastline Takes Center Stage The serene waters and charming coastal towns of Washington's Puget Sound are poised for their close-up. With the recent release of the Netflix film adaptation... -
Croatia Set to Become Next Set-Jetting Hotspot as ‘Outer Banks’ Announces Final Season Filming Location
Netflix has officially dropped a bombshell for fans of its hit series 'Outer Banks' and the global travel community alike: the fifth and final season of the treasure-hunting teen drama was filmed in Croatia. The move from its established... -
Netflix’s ‘Carizzma’ Sparks Set-Jetting Craze, Putting Buenos Aires in the Global Spotlight
A Star is Born: The City of Buenos Aires The latest Netflix sensation, 'Carizzma,' is doing more than just climbing the streaming charts—it's single-handedly rewriting travel itineraries around the globe. The stylish Argentine comedy-dra... -
Türkiye Showcases Cinematic Landscapes at Cannes, Aiming to Be a Global Film Production Hub
At the 77th Cannes Film Festival, the Turkish Riviera wasn't the only stunning view being promoted. In a strategic move to bolster its presence on the global cinema stage, Türkiye hosted a high-profile 'Türkiye Invites You' reception. Le... -
Thailand Bets Big on Film Tourism, Turning Movie Scenes into Unforgettable Journeys
The Tourism Authority of Thailand (TAT) has rolled out the red carpet at the recent Cannes Film Festival, hosting the 'Amazing Thai Night' to showcase the nation as a world-class filmmaking destination. This glamorous event is more than ... -
Jamaica Targets Global Spotlight with ‘Cine-Tourism’ Push at Cannes Film Festival
Jamaica is making a strategic move to blend its vibrant tourism sector with the global film industry, showcasing its potential as a premier "Cine-Tourism" destination at the prestigious Cannes Film Festival. This initiative, led by Joy R... -
Thailand’s Cinematic Charm: How ‘Film Tourism’ is Set to Redefine Travel After Cannes 2026 Showcase
The Tourism Authority of Thailand (TAT) has taken a significant step to merge the worlds of cinema and travel, hosting a dazzling 'Amazing Thai Night' at the 2026 Cannes Film Festival. The event served as a powerful platform to promote T... -
The Netflix Effect: How Your Favorite Shows Are Fueling a Global Tourism Boom
Have you ever finished binge-watching a series and immediately started searching for flights to its stunning filming locations? You're not alone. This growing phenomenon, dubbed the "Netflix Effect," is transforming the travel industry, ... -
Expedia Group Soars in Q1 2026, Fueled by Booming B2B Segment and a $5 Billion Bet on Itself
Expedia Group has kicked off 2026 with impressive financial results, showcasing significant growth and strategic confidence. The global travel technology giant reported a strong first quarter, with total revenue climbing a robust 15% com... -
Online Travel Agency Market Projected to Surpass $533 Billion by 2034
The way we plan and book our travels is undergoing a monumental shift, and the numbers confirm it. A recent market forecast reveals that the global Online Travel Agency (OTA) market is set to more than double in the next decade, soaring ...
