The much-anticipated film adaptation of Colleen Hoover’s bestselling novel, ‘Reminders of Him,’ has officially premiered in North American theatres, and it’s not just the storyline capturing audiences’ attention. The picturesque backdrops featured in the movie are shining an international spotlight on a collection of charming towns in Alberta, Canada, positioning the region as a new must-visit destination for film lovers and avid readers.
From Page to Screen: The Alberta Connection
The movie, which follows a young mother’s journey to reunite with her daughter after a prison sentence, chose the heart of Alberta for its principal photography. The production team utilized the authentic small-town atmosphere of Didsbury, a town located just north of Calgary. Additional scenes were filmed in the vibrant city of Calgary itself and the scenic hamlet of Bragg Creek, known for its stunning natural landscapes near the Rocky Mountains.
This strategic choice of location grounds the emotional story in a real-world setting, blending rustic charm with breathtaking Canadian scenery. For viewers, the towns are not just backdrops; they are integral characters in the film’s narrative.
The Rise of Film-Induced Tourism in Alberta
Alberta is no stranger to major Hollywood productions. The province has recently hosted blockbuster series and films, including HBO’s acclaimed ‘The Last of Us,’ ‘Ghostbusters: Afterlife,’ and ‘Interstellar.’ This trend has created a significant economic boom, a phenomenon known as film-induced tourism.
The economic impact is substantial. Alberta’s film and television industry has seen explosive growth, generating well over $1 billion in production spending in recent years. Productions like ‘The Last of Us’ were reported to have contributed over $141 million to the provincial economy, creating thousands of local jobs. The release of ‘Reminders of Him’ is expected to continue this trend, albeit on a different scale.
Future Impact: The “CoHo” Effect on Local Travel
The key factor in predicting the future impact of this film is the immense popularity of its author, Colleen Hoover, often referred to as “CoHo” by her fans. Hoover is a publishing titan, having sold over 20 million books, with her novels dominating bestseller lists thanks to a massive and highly engaged fanbase, particularly on social media platforms like TikTok.
Expected Surge in Tourism
It is highly anticipated that the film’s release will trigger a wave of tourism to Didsbury, Calgary, and Bragg Creek. Fans will likely be eager to walk the same streets as the characters, visit the real-life locations seen on screen, and experience the atmosphere that brought the beloved book to life. This “set-jetting” trend could provide a significant boost to local businesses, including cafes, shops, and hotels, especially in a smaller community like Didsbury.
A Lasting Legacy for the Region
Beyond the immediate economic benefits, ‘Reminders of Him’ will help solidify Alberta’s reputation as a premier, versatile, and welcoming location for international film production. For travelers, the movie serves as a cinematic postcard, inviting them to explore a region of Canada that offers a unique blend of quaint town life, modern city culture, and wild, untamed nature. As fans flock to discover the real-world setting of the story, Alberta’s small towns are ready for their close-up.
