Netflix has officially confirmed that Emily Cooper’s adventures are expanding beyond the French capital. The upcoming sixth season of the hit series ‘Emily in Paris’ is slated to begin filming in May 2026, with the stunning Mediterranean landscapes of Greece and Monaco serving as new backdrops. This move signals a significant new chapter for the series and is poised to create a powerful new wave of travel inspiration.
The “Emily Effect”: A Proven Driver of Tourism
Since its debut, ‘Emily in Paris’ has been more than just a television show; it has become a global cultural phenomenon with a tangible impact on tourism. The series romanticized portrayal of Paris has fueled a powerful trend known as “set-jetting,” where viewers travel to destinations featured in their favorite films and shows.
Paris, the series’ primary setting, has experienced this firsthand. Locations frequented by Emily, such as the Place de l’Estrapade, the Jardin du Palais Royal, and even the “Boulangerie Moderne,” have transformed into must-visit spots for fans. The economic impact is significant. Following the show’s first season, travel-tech company Hopper reported that searches for flights to Paris from the U.S. increased by over 40%. This “Emily Effect” demonstrates the show’s incredible power to influence travel decisions and drive millions in tourism revenue, revitalizing interest in specific neighborhoods and businesses.
A Mediterranean Makeover: What to Expect from Greece and Monaco
The choice of Greece and Monaco is a strategic move that promises to infuse the series with new energy and visual splendor. Creator Darren Star’s decision to explore these destinations hints at fresh storylines that embrace both idyllic romance and high-stakes glamour.
Greece: Sun, Sea, and Romance
Greece offers a picturesque contrast to the urban charm of Paris. Viewers can anticipate breathtaking scenes set against the iconic white-washed buildings of the Cyclades, the azure waters of the Aegean Sea, and ancient historical sites. This setting is ripe for romantic escapades and visually stunning fashion moments, perfectly aligning with the show’s escapist appeal. Destinations like Santorini or Mykonos could become the new ‘it’ spots for Emily’s audience.
Monaco: A World of Luxury and Intrigue
Monaco, the epitome of opulence and sophistication, will likely introduce a world of high-powered business deals, glamorous events like the Grand Prix, and exclusive social circles. This setting provides a natural stage for Emily’s marketing career to take on new, high-stakes challenges, potentially involving luxury brands and the principality’s elite.
The Future Impact: A New Set-Jetting Wave
The announcement is already sparking anticipation, not only among fans but also within the travel industry. The economic ripple effect seen in Paris is now expected to extend to Greece and Monaco.
We can predict a surge in travel searches and bookings for these locations leading up to and following the release of Season 6. Local businesses, from boutique hotels and seaside restaurants in Greece to luxury tour operators in Monaco, are likely to see a significant increase in interest. The series will essentially serve as a multi-episode advertisement, showcasing the most aspirational aspects of these destinations to millions of viewers worldwide.
However, this increased attention also brings the potential challenge of overtourism, particularly for popular Greek islands that already face high visitor numbers. It will be crucial for local authorities and tourism boards to manage the influx of visitors sustainably to protect the very beauty that draws them in.
As Emily Cooper prepares to trade her croissants for souvlaki and champagne in Monte Carlo, the world watches. ‘Emily in Paris’ has proven its ability to shape travel trends, and its Mediterranean journey is set to launch a new, sun-drenched chapter for travelers everywhere.
