The British Isles and Ireland are buzzing with cinematic energy as 2026 is already shaping up to be a landmark year for film production. High-profile projects starring some of Hollywood’s biggest names are currently underway, putting a global spotlight on the stunning and diverse landscapes of the region. For travelers, this means a fresh wave of film-inspired destinations are about to hit the mainstream.
Ireland’s Star Turn: Brad Pitt’s ‘The Riders’ Gallops Across the Emerald Isle
Ireland is currently hosting the highly anticipated thriller, ‘The Riders’, starring Academy Award winner Brad Pitt. The production is a significant undertaking, with filming scheduled across a wide array of iconic Irish counties, including the vibrant capital Dublin, the lush landscapes of Wicklow, the dramatic coastlines of Kerry, and the culinary heartland of Cork. The film will later move to Greece, but its extensive Irish shoot promises to showcase the country’s multifaceted beauty to a global audience.
The Economic and Touristic Backdrop
This isn’t just a win for movie fans; it’s a massive boost for Ireland’s booming film industry and tourism sector. The country has strategically positioned itself as a premier filming location through tax incentives and the world-class talent pool. According to Screen Ireland, production spending in the country for film and television reached a remarkable €361 million in 2022.
We can anticipate a significant “Riders effect” following the film’s release. Previous productions have proven to be powerful drivers of tourism. For instance, the global success of ‘The Banshees of Inisherin’ led to a surge of interest in its filming locations on the Aran Islands and Achill Island. Similarly, ‘The Riders’ is poised to create a new tourist trail, encouraging visitors to explore the specific pubs, coastlines, and city streets graced by Brad Pitt. This offers a unique opportunity for travelers to experience the authentic charm of these locations before they become major cinematic landmarks.
Cornwall’s Dramatic Coastline Captivates in ‘The Housekeeper’
Meanwhile, across the Irish Sea, the UK is hosting another star-studded production. ‘The Housekeeper’, starring the formidable duo of Helena Bonham Carter and Sir Anthony Hopkins, is currently filming in the picturesque county of Cornwall. Known for its rugged cliffs, sandy coves, and charming fishing villages, Cornwall provides a breathtaking backdrop that is itself a character in the story.
The Power of the “Set-Jetting” Phenomenon
The UK’s film and high-end television production industry is a powerhouse, with a total spend of £4.23 billion in 2023, according to the British Film Institute (BFI). Cornwall, in particular, has already experienced the profound impact of “film-induced tourism.” The BBC series ‘Poldark’ is a prime example, creating what became known as the “Poldark effect,” which saw a dramatic increase in visitors to the region eager to walk the same coastal paths as the show’s characters.
‘The Housekeeper’ is expected to reignite this interest. The involvement of beloved actors like Bonham Carter and Hopkins will draw significant attention, and their on-screen presence in Cornwall will act as a powerful advertisement for the region’s unique culture and natural beauty. For travelers, this production highlights Cornwall not just as a summer holiday spot, but as a destination with deep cultural and historical resonance, now being celebrated on the world stage.
The Future Forecast: A New Map for Film Tourists
The arrival of these blockbuster productions does more than just inject millions into local economies through jobs, accommodation, and services. It creates a lasting legacy of tourism that can benefit these regions for years to come.
The impact is clear:
- Increased Visibility: These films will act as global travel brochures, reaching hundreds of millions of potential tourists.
- Economic Growth: Beyond the initial production spend, the subsequent rise in tourism will support local hotels, restaurants, and tour operators.
- Cultural Cachet: Association with major films and beloved actors enhances a location’s brand and appeal.
For savvy travelers on whereisthatplace, the message is clear. The filming locations for ‘The Riders’ and ‘The Housekeeper’ are the next big destinations for “set-jetting.” Exploring the diverse counties of Ireland or the wild coast of Cornwall now offers a chance to see these cinematic landscapes in their raw, authentic state before the rest of the world follows. Keep an eye on these productions, as they are not just creating movie magic—they are drawing the map for your next great adventure.
